World Snooker has appointed creative agency, Earnie to deliver a new ticket sales campaign for The Dafabet Masters, one of the major flagship events of the snooker calendar.
As part of World Snooker’s drive to reach younger audiences and deliver more content-led communications, Earnie has created a new campaign identity.
Working with the theme ‘Big Shots’, Earnie will deliver a number of digital, video and event assets to highlight the competitive nature of the event, which features the top sixteen players in the world playing at Alexandra Palace.
Donna Beresford, marketing and event manager at World Snooker said: “The Masters is one of our most prestigious tournaments and we’re keen to showcase this to new, younger audiences. The bold positioning and creative work by Earnie has given us a way to convey this effectively throughout a busy Christmas period.”
Alistair Gammell, managing director of Earnie said: “Our new creative for World Snooker showcases the intense rivalry and drama between the world’s best players. It’s great to increase our creative relationship with Matchroom and to be working on such a prestigious sporting event.”