Building on our successful tune-in campaign in 2016, we developed the campaign promoting BBC and SKY coverage of the NFL 2017-18 season. We delivered static and video assets for an extensive digital campaign, including on-site activation at Wembley and Twickenham during the 2017 London Games. Utilising action-packed NFL footage and a bright and exciting visual identity, the campaign conveyed the NFL UK brand message of ‘Only in the NFL’ perfectly.
NFL Challenge and Gamepass
In addition to tune-in, we delivered creative assets for the new NFL Challenge fantasy game. This included advertising assets as well as graphics developed for influencers to showcase their team. We also developed the NFL Gamepass match up assets, promoting the games available each week on NFL Gamepass.