Driving event participation for London Winter Run
Human Race were looking to drive sign ups for their 10k London Winter Run around some of London’s most iconic landmarks. Working in partnership with Human Race, we developed a wintery themed concept showcasing the most recognisable pieces of London’s skyline, using a number of messaging variants to appeal to different target groups.
Building on the central creative, we produced a new route map for the 2017 London Winter Run. The map keeps the look and feel of the central creative, while incorporating illustrations of London landmarks and various activities at the event. The creative was rolled out across numerous digital and print channels, to produce an integrated campaign.
Manchester Winter Run
We also used the central look and feel to develop creative for the 2017 Manchester Winter Run. This involved replacing the London skyline with a wintery looking Etihad stadium, illustrating a brand new route map and delivery digital and print assets.