As part of an ongoing relationship with The Jockey Club we were approached to create materials to drive behaviour change in their temporary contractors. Temporary contractors provide many of the services for some of greatest racedays in the world, so it is important that they are going above and beyond to represent the great traditions of The Jockey Club. We produced a number of materials including posters, handbooks and a premium illustrated animation.
As part of the campaign we did a day’s shoot at Sandown, putting the temporary contractors at the heart of the photography. The copy provided a fun and light way to convey the key messages of the campaign.