Unicorn Darts Classics Range

Creative / Product Design / Animation

As part of an ongoing relationship with Unicorn we were tasked with creating some flights for their “classics” darts range as well as creating a whole new collection that will be released later this year. For the launch of the classics range we created an animation that placed an emphasis on the bright colours from the flights whilst using classical music in the background to provide a classic feel.

The development of the flights took inspiration from the original designs from the 1937 range whilst adding a modern twist. The original logo was incorporated into the design as a nod to the past. As part of the project we created three flights – Silver Comet, Origins and Icon.