Premiership Rugby – Singha 7s
Creative / Campaign Identity
With the Ashes and the Rugby World Cup taking centre stage this year, our challenge was to raise awareness and drive ticket sales for the Rugby Sevens series.
Our creative celebrated the
fast-paced nature of the game and presented Rugby Sevens as the one to watch this summer. We developed
a unified look and feel, which created a strong style for the Singha Sevens, whilst staying flexible enough to be promoted easily by different clubs
