Earnie’s year that was, and the road ahead

By The Earnie Team

Earnie in 2016

2016 was an interesting year for all, tumultuous and surprising in equal measure, but as we look forward to 2017, it’s always worth looking back on the year that was. As our first full year, 2016 was great for Earnie, developing partnerships with a roster of high profile clients, expanding our team, building our new website (have a look around) and most importantly delivering some great results for our clients.

Those new clients include a number of rights holders and brands, including partnerships with the NFL, Professional Darts Corporation, LTA, Human Race, Gunn & Moore and many more. Not only did we develop new relationships, we built on existing ones as we were re-appointed to develop a creative campaign and strategy for the 2017 NatWest T20 Blast, extending our relationship with the ECB to over 8 years. We’re proud of the work we do, and passionate about delivering the best results.

What did we do?

In July, NFL UK appointed us to define the NFL’s position in the UK and develop a brand positioning that drove emotional resonance with UK fans. The outcome was ‘Only in the NFL’ which provided the basis for our subsequent project, an extensive digital tune-in campaign (static and animated video adverts) encouraging UK viewers to tune in to BBC highlights and live Sky NFL broadcasts. With tight timings and extensive media channels we delivered with big results.

We were also excited to take the NatWest T20 Blast in a new direction for summer 2017. Our new creative focused on the summer holidays and facilitated increased flexibility for to maximise county buy-in. We produced bespoke marketing assets and a full animation suite for every county as well as a practical toolkit, ensuring the competition has a unified and recognisable look and feel across all counties. See our case study on the NatWest T20 Blast.

Throughout the year, we also developed several multi-channel creative campaigns, including our work on the London Winter Run, Goodwood’s opening Saturday and PDC. We helped to review and reposition Gunn & Moore as the country’s premier batmaker, launching the ‘Made by England’s Best’ positioning. We continued our relationships with the Rugby Players’ Association, British Basketball Federation, Badminton England and British Equestrian Federation, providing the strategic expertise and creative knowledge to help them see commercial return.

But that was last year…

2016 was great, but we want 2017 to be even better. At Earnie we strive to provide the best possible results for our clients and to expand our roster to do the same for more sports bodies and brands.

What’s more, we are trying to change the way we work with clients. We are always looking forward to what’s round the corner, working out how our clients can benefit from innovative developments such as the Virtual/Augmented reality revolution or the increasing juggernaut of live streaming services. Watch this space.

We’re ready to tackle 2017 head on and if you think we can help you do that too, let us know.