Earnie teams up with LTA to transform British tennis

Earnie has been working alongside the Lawn Tennis Association (LTA) to launch a capital investment programme encouraging communities across the country to apply for infrastructure investment with LTA backing.

Earnie has been appointed to develop the campaign identity and programme logo, as well as designing funding guidelines which will be distributed to communities to encourage them to improve facilities and in turn increase tennis participation nationally.

Rob Dearing, head of participation, LTA said: “We are extremely excited to launch this transformational investment programme and Earnie has been a great partner in delivering the marketing assets. They’ve worked with us in a proactive way and put us in a great position to effectively communicate this once in a generation opportunity to our partners all over the UK.”

Alistair Gammell, managing director, Earnie said: “Given the recent success of British tennis, it’s been brilliant to work with the LTA on such a large scale infrastructure programme. We’ve ensured that the creative design is approachable and inclusive, making it simple for communities to apply for funding.”

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