Dream Leagues

Brand Identity / Guidelines & Toolkit / Creative

Appointed in 2017 to advise on strategy, we went on to produce a completely new brand identity for challenger brand Dream Leagues to help attract new audiences and make them stand out from the competition.

Complementing the rebrand, we planned out and created a fresh new website, and produced a full merchandise range – from footballs and medals to team and staff kits. Alongside this, we ran staff training workshops to empower their sales teams to maximise sponsorship potential of the brand.

With a modern approach – bright new colours, iconic typography and a sleek logo, the new brand has helped set Dream Leagues apart from it’s competitors – seeing record sign ups across it’s leagues, increasing brand advocacy and awareness since the launch in Summer 2018.

As part of the project we designed a new bespoke website to present a clean but attitudinal feel that positioned Dream Leagues as “Professional Football For Amateurs” Check out their new website here: https://www.dreamleagues.co.uk/