ECB – NatWest T20 Blast 2016

Strategy / Brand Identity / Creative

The 2016 NatWest T20 Blast Campaign

Our 2016 campaign built on last year’s record-breaking year-on-year sales. We looked to engage audiences via geo-targeted channels, using digital and outdoor county-specific creative to drive competition awareness and ticket sales.

 

Natwest ECB 2016 T20 central creative. Earnie creative design

The Creative Process

We commissioned photography to capture a variety of different environments, from family days out to party crowds, to cement the format’s position as an entertainment spectacle and reach all key demographics.

Through strategic media buying, including Sky AdSmart, digital rich media and OOH locations, early-bird purchases have been higher than ever.

Natwest ECB 2016 T20 Blast central creative ad in magazine. Earnie creative design
ECB T20 Blast 2016 creative guidelines and toolkit outside cover. Earnie creative design
ECB 2016 T20 creative toolkit instructions. Earnie creative design
ECB 2016 T20 campaign central creative for Birmingham Bears. Earnie creative design