ECB – NatWest T20 Blast 2016
Strategy / Brand Identity / Creative
The 2016 NatWest T20 Blast Campaign
Our 2016 campaign built on last year’s record-breaking year-on-year sales. We looked to engage audiences via geo-targeted channels, using digital and outdoor county-specific creative to drive competition awareness and ticket sales.
The Creative Process
We commissioned photography to capture a variety of different environments, from family days out to party crowds, to cement the format’s position as an entertainment spectacle and reach all key demographics.
Through strategic media buying, including Sky AdSmart, digital rich media and OOH locations, early-bird purchases have been higher than ever.