GB Taekwondo – World Championships 2019

Brand Identity / Campaign Identity / Guidelines & Toolkit

Following our appointment by GB Taekwondo, we’ve created a dynamic brand for the 2019 World Taekwondo Championships. This includes extensive work developing a logo that embodies the energy and dynamism involved the sport of Taekwondo. Utilising the brand, we also developed a ticket sales campaign for the Championships. The campaign uses Olympic heroes such as Jade Jones and Lutalo Muhammad to inspire sports fans around the country to attend the event.



GBT_Header Image - Taekwondo. Earnie creative design

The brand for the 2019 World Taekwondo Championships was steeped in triangular elements, one that embodies Taekwondo. Using the triangle and the visual of a head kick, we developed the logo for the World Championships. Alongside this, we created a brand book as a guideline for tournament assets and usage, with a focus on colour and dynamism.

Our ticket sales campaign used our overarching brand, with additional elements to provide its own feel. Utilising powerful GB imagery of Taekwondo star athletes and a ‘fire and ice’ concept, we emphasised to the audience the emotion and passion of Taekwondo. We produced toolkits for internal roll out across digital, print and video assets.