GM – It All Comes Down to Choice

Creative / Production / Campaign Identity

GM craft some of the best bats in the industry, with many international batsmen looking on enviously. Our new campaign for 2018 evolved our ‘Made By England’s Best’ positioning to demonstrate that all players from club to country, have the choice to play with the best bats. Our central film features leading Ashes runs scorer Dawid Malan waiting to go into bat, and shows the story of craftsmanship and heritage that went into creating his bat in the Nottingham factory. The integrated campaign is supported by tactical digital media, retailer support, social media and partnership activity

As part of the campaign we produced a number of printed assets focussing on GM’s players, including their new high profile signing, Ben Stokes. We also provided a number of creative executions for social media to drive engagement with the brand.