NFL – Tune In Campaign

Strategy / Campaign Identity / Creative / Animation

Encouraging UK fans to tune in to the NFL

We developed a complete digital and OOH campaign for the 2016/17 NFL season, with video and static content that has gone live across a number owned, bought and partner channels. The campaign capitalises on NFL UK’s brand positioning of Only in the NFL, producing content that emphasises the unique nature of the NFL.


On site activation

The NFL returned to London for three games in 2016. Our creative campaign featured prominently on site at Wembley with displays on the big screen inside the stadium and screens overlooking Wembley way.

Targeting NFL audiences

The campaign uses heavily targeted measures across multiple channels with a number of variants, focusing on the NFL UK’s target demographic. OOH channels in major UK cities have been utilised during the campaign alongside social media channels (which includes SkyAdsmart and YouTube content) to increase the number of regular NFL viewers.