QIPCO British Champions Series

Strategy / Campaign Identity / Creative / Animation

British Champions Day 

Following a highly successful campaign for the previous year’s raceday, QIPCO British Champions Day were looking for another stand-out campaign to keep them in pole position.

Our task was to evolve the British Champions Day visual identity, making it eye-catching by incorporating more colour whilst retaining the existing gold elements.

Creative Process

The final creative used explosions of colour to express the speed, passion and vibrancy of the races, perfectly conveying the excitement of British Champions Day. We also developed messaging such as ‘A raceday like no other’ and ‘Where champions are crowned’ to reinforce the feel behind the vibrant creative.

British Champions Day 2015

British Champions Day 2015 was a complete sell-out with over 30,000 spectators, while the campaign creative was on show across Ascot Racecourse.