QIPCO British Champions Series

Strategy / Campaign Identity / Creative / Animation

British Champions Day 

Following a highly successful campaign for the previous year’s raceday, QIPCO British Champions Day were looking for another stand-out campaign to keep them in pole position.

Our task was to evolve the British Champions Day visual identity, making it eye-catching by incorporating more colour whilst retaining the existing gold elements.

Creative Process

The final creative used explosions of colour to express the speed, passion and vibrancy of the races, perfectly conveying the excitement of British Champions Day. We also developed messaging such as ‘A raceday like no other’ and ‘Where champions are crowned’ to reinforce the feel behind the vibrant creative.

British Champions Day creative with two jockey and horses with the paint burst effect. Earnie creative design
British Champions Day Paint burst effect with "Where Champions are Crowned" tagline over the top. Earnie creative design
British Champions Day main creative with paint burst effect with a raceday like no other over the top. Earnie creative design

British Champions Day 2015

British Champions Day 2015 was a complete sell-out with over 30,000 spectators, while the campaign creative was on show across Ascot Racecourse.

British Champions Day creative of two horses and jockeys and paint burst effect with the line "A Raceday Like No Other". Earnie creative design
British Champions Day creative poster at Ascot with two horses and jockeys and paint burst effect. Earnie creative design
Leaflet with central creative on the outside. Earnie creative design