Rugby Football League – Bid Book

Creative / Production

The Bid Book

In partnership with the RFL, we designed England’s bid to host the 2021 Rugby League World Cup. This included the bid logo, a 28 page bid book and a presentation box. The bid was launched in June 2016 and in November, the bid won the right to host the World Cup.

Outside of Rugby World Cup Bid Book. Earnie creative design

Our Approach

The bid box creative emphasised the England colours of red and white with the gold writing reflecting the prestige of the World Cup as the pinnacle of the sport.

Rugby League World Cup 2021 bid book. Earnie creative design
One Game Together tagline from RLWC bid book. Earnie creative design
Infographic pulling out key stats from bid book. Earnie creative design
Designed gold map from inside of bid book. Earnie creative design
Inside cover of the RLWC 2021 bid book. Earnie creative design