Rugby League World Cup 2021

Creative / Brand Identity / Illustration

Following the successful World Cup bid (see the bid book here), we have been working together with the RFL to develop the family of RLWC competition brands and to help promote the corresponding legacy programme.

Rugby League World Cup Legacy Creative illustration. Earnie creative design

The winning bid not only brings the Men’s World Cup to the country in 2021, it will also provide a platform for the Women’s, Wheelchair and Festival of World Cup tournaments to grow. We developed the brand for each event, reflecting the prestige of the tournament as a whole whilst celebrating the vibrancy of the individual competitions.

As part of the Rugby League World Cup 2021 the RFL are promoting their legacy programme to increase participation in rugby league during the World Cup and beyond. The initiative will provide opportunities for local communities to connect with the tournament through three distinct pillars; volunteering, participation & engagement and a facilities fund. These pillars will help grow the game and reduce inequalities in participation and health. The first part of the initiative is to secure both public and private funding for the programme. We developed a unique illustrated style to convey the number of benefits the legacy programme has to offer in a flexible way, whilst complementing the overall World Cup brand.