In partnership with the National Lottery, UK Sport is encouraging people of all ages to join their local parkrun and meet GB athletes, who will be joining in across the country, raising awareness of National Lottery funding. After a four way pitch, Earnie were tasked with developing a logo, a central creative that could be used flexibly across a number of digital assets and a microsite (http://www.teamparkrun.com/).
The creative built on the summery feel of the event putting the athletes and participants shoulder to shoulder to reflect the spirit of the day where athletes join in to thank the public for their support. The creative was set up as a toolkit for all digital asset sizes with specific layers that could be changed by those managing the campaign rollout. A simple microsite was also made to act as a space for event information and a place for participants to register.