World Snooker came to us in need of a creative refresh of one of their flagship events – the Dafabet Masters. With a focus on trying to engage a younger audience we developed a creative that brought a sense of attitude to the tournament. Taking advantage of the tournament’s premium knockout structure. we used big fonts and a shadowy dark mask on the players to highlight the confrontational nature of the event.
Taking place in January, the creative took over Alexandra Palace in London alongside the historic tournament. With ticket sales up 15% across the week, the campaign was a huge success, and we look forward to being back next year!