ITV – Rugby World Cup

Strategy / Campaign Identity / Creative

To attract sponsors to its Rugby World Cup coverage, ITV needed to convince key decision-makers in B2B brands and finance companies – sceptical about high costs, low impact and big wastage, of the merits of television advertising. With a strong data set, a multi-channel DM campaign and a certain Lawrence Dallaglio, we drove people to a personalised data capture site, getting conversations flowing between ITV and potential clients.

After the whistle blew, we’d delivered a 37% meeting response rate and 15:1 ROI.

Signed ruby ball leaning on the side of the designed box. Earnie creative design