Kaspersky Lab & Ferrari Activation

Strategy / Creative

Kaspersky Endpoint Security for Business was the company’s largest ever B2B product launch in 40 countries and 18 languages. Our light-trail creative brought ‘See it. Control it. Protect it.’ to life across online, events, social media and their co-marketing channels with Ferrari.

Kaspersky Lab is both a key sponsor of and technical partner to Ferrari and its Formula 1 racing team and our campaign helped to activate this partnership across various marketing channels.

Ferrrari Formula 1 car with Kaspersky lab logo. Earnie creative design