Lawn Tennis Association

Campaign Identity / Creative / Brand Identity

Transforming British Tennis with the LTA

In July the LTA launched the largest and most exciting capital investment programme that it has ever undertaken. Earnie were tasked with pulling together a campaign identity that was approachable and inclusive with the correct tone of voice to act as a call to arms for communities across the country to apply for infrastructure investment with LTA backing.

As part of Earnie’s ongoing partnership with the LTA we were also tasked with bringing their new court access system to market. The system allows for customers to book online and tap in or enter a code at the point of access. This allows facilities and local councils to track court usage and as a result participation whilst minimising staff costs. As part of the project we developed the name “Tap4Tennis”, logo and a number of assets for campaign rollout.