Professional Darts Corporation

Strategy / Campaign Identity / Creative / Animation

Ticket Sales Campaign

Following the decision to broadcast the Champions League of Darts on the BBC, we were asked to help create assets for the main sponsor, direct marketing channels, internal assets and for a national partner campaign. This included creative across a number of competitions and locations, displayed across a number of digital channels to drive ticket sales to events.

Our Approach

Focussing on the entertainment element, we delivered the brand assets in short timeframes to a number of channels. This included delivery of assets for a number of competition such as the Singha Grand Slam of Darts and Labrokes World Series of Darts. The campaign included GIF and HTML5 animations for a number of alternate versions showcasing either the players, groups of friends or the family get together.