GB Taekwondo appoints Earnie

By The Earnie Team

Read the article on Sport Industry

Creative sports marketing agency, Earnie, has won the creative account for GB Taekwondo to help develop a ticket sales campaign for four events at the Copper Box and in Manchester over the next three years.

Following a public tender and shortlisted pitch process, Earnie will now be involved in delivering a fully integrated marketing plan, brand strategy and campaign identities for each event, tasked with growing audience’s year on year in the run up to the World Championships in 2019.

The agency will work alongside existing partner eightyone600, who has helped GB Taekwondo with its ticket sales planning over the last three years.

Ian Leafe, events manager at GB Taekwondo said: “Following a highly successful Olympics last year, GB Taekwondo is keen to build upon its legacy with a number of big events in the UK. Following a thorough pitch process, we were impressed by Earnie’s recommendations to deliver a response-led creative solution that works alongside our other event partners.”

Alistair Gammell, managing director of Earnie added: “We are thrilled to be working with GB Taekwondo and helping shape the next few years of big events. By starting with the commercial objectives and placing the campaign emphasis on tracking, reporting and delivery we are confident of reaching the ticket sales targets.”

Earnie launched in 2015 as the sports agency of Earnest, and has recently secured briefs for Augmented Reality company Augmeant (see our case study) and the ECB (case study).