Gunn & Moore

Brand Identity / Content Creation / Toolkit

In the Autumn of 2016, we were appointed by Gunn & Moore to review their marketing strategy and devise a positioning that raised both brand awareness and retail sales. We devised ‘Made by England’s Best’, which highlighted GM’s heritage and craftsmanship. Our activity reached millions of cricketers by focusing on GM’s commitment to the game as well as working with past and present England stars. Watch our video below to see how we rolled out content across GM’s internal and external channels, tying into major competitions throughout the 2016/17 cricket season.