Spartan Race UK wanted to build awareness and drive ticket sales for upcoming Spartan Race events across the UK. Our production team has produced a series of videos to tell the story of being part of a Spartan event.
The creative takes the viewer through the competitive but inclusive experience of taking part, and builds a real picture of the struggle over adversity and the joy of completing the Spartan challenge. The videos aim to drive home these real points of difference between Spartan and other events. We have created a one-minute version as well as shorter promo videos to run across multiple social and digital channels. Using Spartan’s brand colours, each different video creates the suspense of being in the event through rapid cuts to black and music soundtrack and special effects.