Central Creative Rollout
The 2016 Four Nations tournament was contested between England, Scotland, Australia and New Zealand. In its fifth year, the RFL wanted to increase awareness of the event in an already busy sporting calendar. We were tasked with developing a creative identity to increase recognition and ticket sales.
We created a unique and flexible campaign identity for the national above-the-line rollout, which can be used across all RFL partnerships to boost ticket sales and the improve tournament’s profile. The creative campaign was used across digital channels as well as OOH (pictured below).